Roleplaying is fun…and as it turns out, also practical.
According to a recent study conducted at the Kellogg School of Management at Northwestern University, if we wear clothes and use tools that correlate with what we’re doing (e.g., a doctor wearing white doctor’s robe as opposed to pajamas), our ability to focus improves.
It doesn’t influence our professional skills or intelligence; it improves our focus and motivation by helping us on a subconscious level relate better to the task.
Well, guess what? It’s not only “clothes that make the man (or woman)”. In today’s work, your focus and productivity is a function of your virtual clothing – the apps you use to make things happen. A decade ago, people were raving about Outlook (and even GroupWise). Although these tools did not influence your professional skills or intelligence, it can be said that they did help you focus on the task at hand by streamlining communication.
Over the past several years, we have entered the age of “App-Overload”. Don’t’ believe me, just check out the number of apps that are being sold, or heck – even provided to you for free. Do you have any idea how many apps are there for task management? How about apps for taking notes? Or storing personal information? Calendars? You get the point….
What’s funny is that not only are we using a lot of apps, we are actually in the habit of switching apps every few weeks just to try them out as the newest flavor of the month. In my opinion, we either have reached or are very close to the brink of yelling “Stop the Insanity”. I’m sure that Northwestern or some other prestigious university will come out with such a study that we will be reading about in a few years – The Age of App-Overload inspired by yours truly.
As we see it, we’ll eventually regain our sanity, and re-focus on what our goal initially was – finding one application that will give us everything we need under one roof. One application that will organize all our email accounts, calendars, note-taking, action & projects lists – all neatly tucked in integrated user experience.
We’re offering these days an opportunity to stop the app rat race by introducing to you an app that has all the tools you’ll need to get the job done in one place.